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Market and business development

New Markets.New Partners.New Revenue.

For established companies expanding into new regions or bringing new products to market across Western Canada and the North.

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Expanding into a new market or launching a new product is a big bet. Net New does the groundwork first, so you invest with real information, the right relationships and a clear plan.

How I help

Assess. Plan. Engage.

01

Assess

Is the opportunity real?

Market research, customer and stakeholder interviews, and a clear picture of costs and competitors, ending in an honest go or no-go.

02

Plan

How do you win it?

Which customers, products or regions to pursue first, the commercial business case, and a practical route to market.

03

Engage

Who do you sign with?

Stakeholder outreach, introductions and partnership development that turn the plan into signed agreements.

Who I work with

Established companies ready to grow

Growing in one of these directions:

  • A new region or country
  • A new customer segment or industry
  • A new product or service line
  • A new channel or partnership

Or needing business development capacity now, before or instead of a full-time hire.

Deep experience in energy, power, cleantech, building systems and construction.

How we can work together

Two ways to start

Opportunity assessment

A fixed-scope project to test one market or product idea before you commit.

Ongoing business development

A part-time monthly retainer, with me as your business development lead for a new market.

About

Michelle Rau, P.Eng

Michelle is a professional engineer whose career spans natural gas, renewable energy, power generation and commercial banking. She understands both the technical side of a project and what it takes to build a business case that lenders, partners and boards will back.

She is based in Whitehorse and works with companies across Western Canada.

  • Master of Management, Innovation and Entrepreneurship (MMIE)Queen's University
  • Bachelor's degree in Mechanical EngineeringUniversity of Alberta
  • Professional Engineer (P.Eng)Yukon and Alberta

Contact

Tell me what you're working on

Share a little about the market or product you're exploring, and I'll be in touch within one business day.

Prefer to call? 867-689-1279